Elm Lifestyle

Known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing, Elm Lifestyle is a quiet achiever supplying both small clothing boutiques and homewares stores around Australia and New Zealand.

Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style.

Elm has an emphasis on flattering all body types so appeals to a broader captive market and has a more timeless fashionability.

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