Elm Lifestyle's Clothing, known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing. Elm Clothing is a quiet achiever supplying both small clothing boutiques and homewares stores around Australia and New Zealand.
Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style.
Elm has an emphasis on flattering all body types so appeals to a broader captive market and has a more timeless fashionability.